92 in 100
When Google puts an AI summary at the top, 92 people in 100 never click anything at all. They read the answer and get on with their day.
Source: Pew Research Center, 2025
900 US adults, browsing tracked March 2025
Be the business
AI recommends
Every AI model is a salesperson speaking to millions. Pilcrow makes sure they're selling you.
© Pilcrow
- ChatGPT
- Claude
- Gemini
- Perplexity
- Grok
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DeepSeek - Google AI Overviews
- Copilot
Your AI research team
Right now an AI is telling somebody who to choose.
You are not in the answer.
Thousands of those answers a day, and none of them has you in it.
This isn't a forecast. It's three studies.
Four numbers, drawn from three published studies. Every card names its source, so you can go and check any of them yourself.
6 → 45 in 100
Out of every 100 US consumers, 45 now ask an AI which local business to use. A year ago it was 6. Nothing has changed the way people pick a business this fast since the smartphone.
Source: BrightLocal, 2026
1,002 US consumers, March 2026
68 in 100
Two Google searches out of every three now end without a click to any website. The answer sits right there on the page, so nobody goes anywhere to find it.
Source: SparkToro with Similarweb clickstream, 2026
US, Jan-Apr 2026
1 in 100
Only 1 person in 100 clicks a link inside the AI answer itself. Being one of the sources it read is not enough. You have to be the name it says out loud.
Source: Pew Research Center, 2025
Same study
You didn't fall behind.
The finish line moved.
Two out of every three Google searches now end without anyone clicking anything. Your customers did not disappear. They get their answer before they ever reach you.
Until last year
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Rank high. People found you on page one and clicked through.
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Publish more. More pages, more keywords, more posts, more of everything.
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Open analytics. Every visit you earned showed up there.
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The job was to be findable.
Now
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Ask once. They get their answer on the spot, and never come to you at all.
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Get read. The AI reads a handful of pages and names three companies. You are one of them or you are not.
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You can't see it. Visits that arrive from AI answers only got a report of their own in June 2026, and it does not fill in the months before that.
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The job is to be named.
None of that was your fault.
All of it is fixable.
How it works
Four steps. You see everything we find before you decide whether we fix it.
About five minutes
20 minutes
10 days to 4 weeks
In the months after
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Step 1: The free report
You give us your website address. We put the questions your buyers really ask to the AI systems, and send you back what they said about you. No call, no credit card.
Run my free report -
Step 2: The call
We go through the report together, ask what you sell and who buys it, then tell you which of the problems is costing you most and where we would start.
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Step 3: The fix
We fix everything the report found, and that turns out to be only the start: access, pages, profile, listings, reviews, measurement. All of it written down, and a handover call at the end so your own people can keep it that way.
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Step 4: The measurement
We switch the tracking on and take your starting measurement in the first week. After that we watch how the AI models describe you, which pages they are reading to say it, and what changes over the months.
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About five minutes
Step 1: The free report
You give us your website address. We put the questions your buyers really ask to the AI systems, and send you back what they said about you. No call, no credit card.
Run my free report -
20 minutes
Step 2: The call
We go through the report together, ask what you sell and who buys it, then tell you which of the problems is costing you most and where we would start.
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10 days to 4 weeks
Step 3: The fix
We fix everything the report found, and that turns out to be only the start: access, pages, profile, listings, reviews, measurement. All of it written down, and a handover call at the end so your own people can keep it that way.
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In the months after
Step 4: The measurement
We switch the tracking on and take your starting measurement in the first week. After that we watch how the AI models describe you, which pages they are reading to say it, and what changes over the months.
What actually happened
Four jobs, one in each sector. The words are the client’s own. The numbers are the ones we measured.
HVAC
Ironwood Air & Heat
Four-location HVAC company in Phoenix, AZ
Turned out our own website was blocking the crawlers these assistants use. Two other agencies in the last two years, and nobody had ever mentioned it. Pilcrow found it in the first week.
I'll be blunt. I didn't fully understand what they were doing at the start, and I told them so. They slowed down and explained it in terms I could actually use. That's not nothing when you're paying for something you can't see.
Here's what matters. When it's 115 degrees and someone's AC quits at six in the evening, they ask the AI what to do. We're in that answer now, and the phones show it.
Case study
Two agencies, and nobody checked the front gate.
How a top-ranked Phoenix HVAC independent opened a blocked Access gate, made its pages readable to AI, and turned up in the answers on a Foundation engagement.
The result
- 3.1% → 26.8%
- Weighted AI visibility score, 8 weeks
- 1,120
- AI programs fetching the site each week, up from 4
- 26
- Booked jobs attributed over 8 weeks, a 7x return
- 5 of 5
- Assistants naming the business, up from 1
Dental
Rivergate Dental Partners
Multi-location dental group in Nashville, TN
We were listed under four different names across the directories these assistants read, and none of our seven dentists had a profile anywhere. The AI treated us as four small practices instead of one big one. Nobody had spotted that in years of paying for marketing.
The Pilcrow team fixed the boring stuff first: one name, nine listings, a real page for every dentist. No new ads, no new website.
Now when someone asks the AI who does implants near Franklin, we're in the answer, usually second or third. Twenty new patients in about two months, and our cost per patient went down, not up.
Case study
Four names online, one practice, and the AI couldn't tell.
How a seven-dentist Nashville group became one practice in the eyes of the assistants, went from 9 questions to 27, and traced 20 new patients back to AI answers on a Foundation engagement.
The result
- 6.8% → 33.6%
- Weighted AI visibility score, 8 weeks
- 9 → 27
- Questions out of 40 where the practice is named
- 20
- New patients attributed over 8 weeks, a 9x return
- 5 of 5
- Assistants naming the practice, up from 2
Legal
Bayshore Injury Law
Personal injury law firm in Tampa, FL
In our field the AI names the same three national brands for almost every question. In 35 out of 40, we didn't exist. We had tried two agencies and a lot of ad spend to get around that.
Pilcrow told us upfront that nothing would move for the first four weeks, and nothing did. They kept sending the weekly count anyway. Then it moved.
Three months in, we're named in 24 of the 40 questions people ask the AI after a crash in Tampa, and ten signed cases trace straight back to an AI answer. The second signed case paid for the whole engagement.
Case study
A share of the answer, in a field owned by national brands.
How an independent Tampa injury firm broke into answers that named only national brands, and signed 10 cases traced to AI assistants on a custom engagement.
The result
- 1.9% → 22.4%
- Weighted AI visibility score, 13 weeks
- 35 → 12
- Questions answered with national brands only
- 10
- Signed cases attributed over 13 weeks, a 10x return
- 24 of 40
- Questions where the firm is named, up from 4
Med spa
Solstice Aesthetics
Five-location medical aesthetics group in DFW, TX
We had five clinics and one Google profile. Everything we'd ever published lived on Instagram, which the AI can't read. So whenever someone asked the AI about lip filler in Frisco or Plano, it sent them to Uptown, or to someone else.
Pilcrow gave every clinic a real page, rewrote our services around what patients actually ask the AI, with prices and downtime, and got 240 of our before-and-afters somewhere the assistants could read them.
Two months start to finish. 132 first treatments traced to an AI answer, 108 consultations a month from a channel that didn't exist, and it paid for itself in week four.
Case study
Five locations, one visible.
How a Dallas–Fort Worth aesthetics group with a huge Instagram following and almost no presence in AI answers put all five clinics on the map, in eight weeks, on a custom engagement.
The result
- 11.4% → 38.9%
- Group weighted AI visibility, 8 weeks
- 5 of 5
- Clinics visible in AI answers, up from 1
- 132
- First treatments attributed over 8 weeks, a 16x return
- 108 / month
- Consultations booked, traced to assistants
Free scan, no card required
Is AI recommending you, or your competitors?
Every day, buyers ask ChatGPT, Claude, Gemini and Google's AI what to buy and who to use. Find out where your business stands.
On its way.
The report is generating now and lands in your inbox in a few minutes. Bring it to the walkthrough and we'll have read it too.
How visible is your site?
When buyers ask AI who to use, does your name come up or your competition's?
- Reading your site the way a model does
- Writing the questions your buyers ask
- Asking every major AI system
- Working out who gets named instead
This takes about five minutes. Keep this page open to watch it, or close it: the report reaches you by email either way.
Read your reportYour free scan is a starting point. The walkthrough is where it turns into a plan.
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Who gets named instead
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Where the answers came from
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The answers, word for word
Checked across every major AI system
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI Overviews
We'll email you the report. No card, no call required to get it.
Questions people actually ask
How is this different from SEO?
SEO is about ranking a page so someone clicks it. This is about being one of the three companies an AI names when nobody clicks anything. Some of the work overlaps. The goal doesn't.
Can't I just do this myself?
Partly, yes, and we will tell you which parts on the call. Three of the twenty-one items take an afternoon each and you do not need us for them. The slow part is working out which questions your buyers really ask, and which fixes matter in which order.
You're new. Why should I trust you with this?
You shouldn't, on our word alone. So we made it checkable. The test at the top of this page runs on an AI we do not control. You can run the free report right now without speaking to anyone, and a full sample report is public. Look at those first.
What if AI never names us anyway?
That can happen and we'd rather say so. Nobody controls what these systems say. Anyone guaranteeing you a place is either lying or doesn't understand how they work. What we can do is make sure nothing on your side is what's stopping it.
Twenty minutes, and you'll know what's blocking your business.
- We do the homework. You don't prepare anything.
- You leave knowing what's wrong, whether or not you hire us.
30 minutes on the calendar We usually need 20. Something comes up, move it: the link's in your invite.
