Gate two of four

A model does not read your page. It lifts sentences out of it.

The second gate is about how your pages are written. A model looking for an answer takes a paragraph, drops it into a reply, and moves on. If your paragraph only makes sense after the one above it, it cannot be used, however good it is.

Pilly at a blackboard reading "What we do", teaching a class of AI logos
Paragraphs that stand on their own
3 / 48
Questions your site answers
2 / 19
Facts a model cannot invent
0 / 6

An invented example. Your report carries your own numbers.

Why this one decides the rest

Most business websites are written to be read top to bottom by someone who has already decided to be there. The answer arrives in paragraph six, after the story about the founders. A model reads the opening lines and leaves.

The fix is not more words. It is putting the answer first, writing headings as the questions people actually type, and stating the things a model cannot invent for you: prices, areas, response times, hours.

  • Sentences, not pages A model lifts the paragraph that answers the question, not the page around it.
  • The answer goes first A long build-up buries the part that would have been quoted.
  • Your words, not your trade's Buyers type what they want. Most sites name what they sell.
  • Not more words This is eight pages rewritten, not eighty pages published.

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Find out whether you're through this gate.

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Next gate: Presence