Privacy notice

Pilcrow is a service of DigitiNexus LLC, a Delaware limited liability company at 254 Chapman Rd, Ste 208 #23237, Newark, DE 19702. DigitiNexus LLC decides why and how the information described here is used, and is responsible for it. This notice covers this website. It does not cover the wider company, which has its own notice at digitinexus.com.

The short version

• This site sets no cookies of its own. There is nothing to consent to, which is why there is no banner.
• We ask for two things, and only if you want the free report: a website address and an email.
• We do not sell your information. The one company that gets anything for advertising is Meta, and only from the booking calendar.
• Two things here are not ours: open the booking calendar and the company behind it sets its own cookies, and so does Meta's advertising pixel inside it.

When you are only reading

Our host records the usual server log for every request: the address your connection comes from, which page you asked for, the time, and what browser said it was asking. That is how a web server works and how we notice an outage or an attack. We do not use those logs to work out who you are.

When you run the free report

You give us a website address first, then an email. We use the address to run the questions and the email to send you the result. That is the whole purpose, and we will not put you on a list for anything else without asking you first. If you stop after the first step we still run it, and there is simply nowhere to send it.

We keep the address and the result so that a second report can be compared with the first, which is the only way to show whether anything moved. We keep the email for as long as we are talking to you, and for two years after the last time we did. Ask us sooner and we will delete it sooner.

When you book a walkthrough

The calendar on this site is Cal.com's, embedded. It loads only when it comes into view, and once it loads it sets its own cookies and receives whatever you type into it: your name, your work email, your phone number, your website or company name, and your answers to two questions about how you get customers today. Cal.com sends a code to that email address and will not take the booking until you type it back, which is how we know the address is yours. Cal.com is the one holding all of it, under its own privacy notice. We see the same answers in the confirmation, and we use them to turn up to the call already knowing your situation.

The calendar also carries Meta's advertising pixel, the one behind Facebook and Instagram ads. It runs wherever the calendar does: here, and on Cal.com's own booking pages for us. When the calendar opens, it tells Meta that the booking page was viewed. When you complete a booking, it tells Meta that a booking happened, with a reference code for that booking. Like any request on the web it carries your IP address and your browser's details, it reads or sets Meta's own cookie, and it sends the address of the page you are on. Cal.com puts the email address you booked with into the address of its confirmation page, so that email reaches Meta too. If you are logged in to Facebook or Instagram in the same browser, Meta can connect all of this to your account.

We use it for two things: to see whether our ads lead to booked calls, and to show our ads to people who have opened the calendar. What we see in our ad account is counts and audiences, not a list of names. Meta also uses this information under its own terms, set out in its privacy policy. You can stop the pixel with a browser or an extension that blocks trackers, and in your Meta account you can turn off the use of activity from ad partners.

When you write to us

Email us and we keep your message so we can answer it, the way anyone keeps an email. Our mailbox runs on Google Workspace. Message us on WhatsApp and the message travels through WhatsApp, which is Meta's, under their terms; the conversation then sits on our phone.

What stays in your own browser

The question box on the homepage remembers what you typed into it, so it is still there if you come back, and it remembers that you have already opened an AI system once so the page can greet you differently when you return. Those three values live in your browser's own storage, on your device. They are never sent to us and we cannot read them. Clearing your browsing data removes them.

Everyone outside the company who touches any of this

Some of these are in the United States, so information about you can be handled there. Where the law requires a legal basis for that transfer, we rely on the European Commission's standard contractual clauses, which these companies publish as part of their terms.

What we never do

• No advertising pixels on the pages you read. The only one is Meta's, inside the booking calendar, as described above.
• No selling or renting your information, and nothing handed to anyone for advertising beyond what that pixel sends.
• No accounts on this site, no passwords, and no payment details taken here.
• No adding you to a mailing list because you asked for something else.

Your rights

Wherever you are, you can ask us what we hold about you, ask for a copy, ask us to correct it, or ask us to delete it. Write to info@pilcrow.consulting and we will answer within thirty days. We will not charge you and we will not treat you differently for asking.

In the United Kingdom and the European Economic Area you also have the right to object to processing, to ask us to restrict it, to have your information handed to you in a portable form, and to complain to your national data protection authority. In California you have the right to know what is collected and why, to have it deleted, to correct it, and to opt out of its sale or sharing. We do not sell personal information. The Meta pixel on the booking calendar can count as sharing it for advertising, as that word is used there. You can opt out by blocking trackers in your browser, which stops the pixel before it sends anything, or by writing to us. The pixel runs inside Cal.com's calendar, where this site cannot read a Global Privacy Control signal.

How long we keep things

• Server logs: about thirty days, then they are gone.
• What the Meta pixel sends: kept by Meta under its own terms. We see counts and audiences, never a list of people.
• Report requests and results: three years, so a later report can be compared with an earlier one.
• Emails and messages: while we are talking, and two years after we stop.

Children

This is a service sold to businesses. It is not for anyone under 16 and we do not knowingly collect anything from anyone that age. If you think a child has sent us something, write to us and we will delete it.

Security, honestly stated

Everything travels encrypted, access is limited to the two of us, and we keep as little as we can get away with, which is the only security measure that always works. No system is perfect and we are not going to claim ours is.

Changes

If this changes we will change the date at the top. If a change matters, meaning we would start collecting something new or using something for a new reason, we will say so on the page and email anyone whose address we already hold.

Contact

info@pilcrow.consulting
DigitiNexus LLC, 254 Chapman Rd, Ste 208 #23237, Newark, DE 19702