Proof, not promises

HVAC

Ironwood Air & Heat

Four-location HVAC company in Phoenix, AZ

Turned out our own website was blocking the crawlers these assistants use. Two other agencies in the last two years, and nobody had ever mentioned it. Pilcrow found it in the first week.

I'll be blunt. I didn't fully understand what they were doing at the start, and I told them so. They slowed down and explained it in terms I could actually use. That's not nothing when you're paying for something you can't see.

Here's what matters. When it's 115 degrees and someone's AC quits at six in the evening, they ask the AI what to do. We're in that answer now, and the phones show it.

Dental

Rivergate Dental Partners

Multi-location dental group in Nashville, TN

We were listed under four different names across the directories these assistants read, and none of our seven dentists had a profile anywhere. The AI treated us as four small practices instead of one big one. Nobody had spotted that in years of paying for marketing.

The Pilcrow team fixed the boring stuff first: one name, nine listings, a real page for every dentist. No new ads, no new website.

Now when someone asks the AI who does implants near Franklin, we're in the answer, usually second or third. Twenty new patients in about two months, and our cost per patient went down, not up.

Legal

Bayshore Injury Law

Personal injury law firm in Tampa, FL

In our field the AI names the same three national brands for almost every question. In 35 out of 40, we didn't exist. We had tried two agencies and a lot of ad spend to get around that.

Pilcrow told us upfront that nothing would move for the first four weeks, and nothing did. They kept sending the weekly count anyway. Then it moved.

Three months in, we're named in 24 of the 40 questions people ask the AI after a crash in Tampa, and ten signed cases trace straight back to an AI answer. The second signed case paid for the whole engagement.

Med spa

Solstice Aesthetics

Five-location medical aesthetics group in DFW, TX

We had five clinics and one Google profile. Everything we'd ever published lived on Instagram, which the AI can't read. So whenever someone asked the AI about lip filler in Frisco or Plano, it sent them to Uptown, or to someone else.

Pilcrow gave every clinic a real page, rewrote our services around what patients actually ask the AI, with prices and downtime, and got 240 of our before-and-afters somewhere the assistants could read them.

Two months start to finish. 132 first treatments traced to an AI answer, 108 consultations a month from a channel that didn't exist, and it paid for itself in week four.