Question 1

How is this different from SEO?

Accepted Answer

SEO is about ranking a page so someone clicks it. This is about being one of the three companies an AI names when nobody clicks anything. Some of the work overlaps. The goal doesn't.

Question 2

Is this just SEO with a new name?

Accepted Answer

No. Half of what decides an AI answer is off your website entirely: your profile, your reviews, the directories in your trade, the articles someone else wrote. A classic SEO audit never looks there.

Question 3

What changed on September 15?

Accepted Answer

One of the biggest hosting and security companies changed a default setting. After that date its protection can block AI assistants, and in some cases Google itself, from reading your pages. Nobody is told when it happens.

Question 4

What did Google start reporting in June?

Accepted Answer

Visits that arrive from AI answers, broken out as their own report. Before June they were buried inside your normal search numbers with no way to separate them. It does not backfill, so your history starts the day you switch it on.

Question 5

Does any of this matter if I'm mostly word of mouth?

Accepted Answer

Word of mouth still ends in a search. Someone hears your name, asks an AI whether you are any good, and reads what it says. If the answer is thin or wrong, the referral dies there.

Question 6

What do you actually change on my site?

Accepted Answer

Twenty-one specific things, in four groups, all listed in plain language on the product page. Access and rendering, the wording of your pages, your profile and listings off-site, and the measurement.

Question 7

What do you need from me?

Accepted Answer

About two hours in total. One call, read-only access to your site and analytics, and one person who can answer questions about what you actually sell.

Question 8

How long does it take?

Accepted Answer

The free report runs itself in about a minute. Essentials takes ten days, Foundation four weeks, and Rebuild depends on how big the site is. You get the timing on the call, before you pay.

Question 9

Do you need access to my website?

Accepted Answer

For the report, no. We can do all of it from the outside. For the fixes we need either access or someone on your side who can apply them, and we will tell you which items you can do yourself.

Question 10

What if my site is on Wix, Squarespace or WordPress?

Accepted Answer

All three are fine. Most of the twenty-one items are content and settings, not code. Where a platform genuinely blocks something, we say so on the call rather than after you have paid.

Question 11

Do you write content?

Accepted Answer

We rewrite what is already there so an AI can quote it, and we write the missing answers to the questions your buyers ask. Foundation includes three months of articles on top of that. What we don't do is publish for volume: a post nobody asked for is a post nothing quotes.

Question 12

What does it cost?

Accepted Answer

Essentials is $1,600 and Foundation is $5,000, both on the pricing page in full. Rebuild carries no figure, because a two-location firm and a fourteen-location group aren't the same job and a number without a scope is one we'd have to take back on the call.

Question 13

Can't I just do this myself?

Accepted Answer

Partly, yes, and we'll tell you which parts on the call. Numbers 2, 18 and 19 on our list take an afternoon and you don't need us. What takes longest is knowing which forty questions your buyers actually ask, and which fixes matter in what order.

Question 14

You're new. Why should I trust you with this?

Accepted Answer

You shouldn't, on our word. That's why the check at the top of the page runs on an AI we don't control, why our own audit is published in full, and why the sample report is public. Read those first, then decide.

Question 15

What if AI never names us anyway?

Accepted Answer

That can happen and we'd rather say so. Nobody controls what these systems say. Anyone guaranteeing you a place is either lying or doesn't understand how they work. What we can do is make sure nothing on your side is what's stopping it.

Question 16

Who owns the work?

Accepted Answer

You do: the report, the changes, the tracking. Nothing is locked to us, there's no dashboard subscription, and there's nothing to cancel.

Question 17

What's the guarantee?

Accepted Answer

Everything on your list, or you don't pay for it. The free report produces the list; if we can't complete an item on it, that item comes off the invoice. We guarantee our work, never what an AI decides.

Question 18

What happens on the call?

Accepted Answer

Twenty minutes. Run the free report first and we'll have read it too, so we open with what it found rather than with questions. You leave knowing which of the three tiers you need.

"quality you can trust"	11 times on the page
"family owned since 1998"	7 times on the page
"flat roof replacement in Columbus"	0 times on the page
A price, a range, or a call-out fee	0 times on the page

What you do	answered in paragraph 6 of 9
Where you work	answered in paragraph 8 of 9
What it costs	never answered
How fast you answer	never answered

A model does not read your page. It lifts sentences out of it.

Why this one decides the rest

What this looks like in your report

What we check and fix here · 8 of 21

We put the answer at the start, not the end.

We turn your headings into the questions people actually ask.

We make every paragraph make sense on its own.

We replace "ask for a quote" with real numbers.

We write the service and the place in ordinary words, in the text.

We bring the questions you get on the phone onto the site.

We keep a few real location pages, not fifty fake ones.

We write one description of your business and repeat it identically everywhere.

Find out whether you're through this gate.

How visible is your site?

Your free scan is a starting point. The walkthrough is where it turns into a plan.