How is this different from SEO?

SEO is about ranking a page so someone clicks it. This is about being one of the three companies an AI names when nobody clicks anything. Some of the work overlaps. The goal doesn't.

Is this just SEO with a new name?

No. Half of what decides an AI answer is off your website entirely: your profile, your reviews, the directories in your trade, the articles someone else wrote. The usual website audit never looks there.

What changes on September 15, 2026?

One of the biggest hosting and security companies is changing a default setting. From that date its protection can block AI assistants, and in some cases Google itself, from reading your pages. Nobody gets told when it happens to them.

What did Google start reporting in June 2026?

Visits that arrive from AI answers, pulled out into a report of their own. Before that they sat buried in your normal search numbers with no way to separate them. It does not fill in the past, so your history starts the day you switch it on.

Does any of this matter if I'm mostly word of mouth?

Word of mouth still ends in a search. Someone hears your name, asks an AI whether you are any good, and reads what it says. If the answer is thin or wrong, the referral dies there.

What do you actually change on my site?

Twenty-one specific things, in four groups. Whether an AI can reach your pages at all. How those pages are written. Your profile and the listings that sit off your site. And the measurement. You get the full list, item by item, on the call.

What do you need from me?

About two hours in total. One call, read-only access to your site and analytics, and one person who can answer questions about what you actually sell.

How long does it take?

The free report runs itself in about five minutes. Essentials takes ten days, Foundation four weeks, and Rebuild depends on how big the site is. You get the timing on the call, before you pay.

Do you need access to my website?

For the report, no. We can do all of it from the outside. For the fixes we need either access or someone on your side who can apply them, and we will tell you which items you can do yourself.

What if my site is on Wix, Squarespace or WordPress?

All three are fine. Most of the twenty-one items are content and settings, not code. Where a platform genuinely blocks something, we say so on the call rather than after you have paid.

Do you write content?

We rewrite what is already there so an AI can quote it, and we write the missing answers to the questions your buyers ask. Foundation includes three months of articles on top of that. What we don't do is publish for volume: a post nobody asked for is a post nothing quotes.

Essentials is $1,600 and Foundation is $5,000, one-time. Cadence is the monthly plan, $390 a month, cancel any time. All of it is on the pricing page. Rebuild carries no figure: two locations and fourteen are not the same job, and a price given before anyone has seen the work is one we would take back.

Can't I just do this myself?

Partly, yes, and we will tell you which parts on the call. Three of the twenty-one items take an afternoon each and you do not need us for them. The slow part is working out which questions your buyers really ask, and which fixes matter in which order.

You're new. Why should I trust you with this?

You shouldn't, on our word alone. So we made it checkable. The test at the top of this page runs on an AI we do not control. You can run the free report right now without speaking to anyone, and a full sample report is public. Look at those first.

What if AI never names us anyway?

That can happen and we'd rather say so. Nobody controls what these systems say. Anyone guaranteeing you a place is either lying or doesn't understand how they work. What we can do is make sure nothing on your side is what's stopping it.

You do: the report, the changes, the tracking. None of it is locked to us and no subscription is required. Cadence, the monthly plan, is the one thing billed on a repeat, it is optional, and you can cancel it any time.

What's the guarantee?

Everything on your list, or you don't pay for it. The free report produces the list; if we can't complete an item on it, that item comes off the invoice. We guarantee our work, never what an AI decides.

What happens on the call?

Twenty minutes. Run the free report first and we'll have read it too, so we open with what it found rather than with questions. You leave knowing which tier you need, and whether you need one.

← All research

Pilly stands beside a turnstile while a dense stream of small shapes flows through it in a queue.

Half the traffic on the web is no longer human

And AI training is now 52 in every 100 requests made by bots, up from 22 a year ago.

Cloudflare, July 2026 · June 26, 2026 · 3 min read

Cloudflare sits in front of a large fraction of the web and publishes what it sees. In July 2026 it published three numbers that, taken together, describe a different internet from the one most businesses think they are on.

More than half  of all traffic on the internet is no longer a person
52 in 100       of the visits made by bots are there to train AI, against 22 in
                spring 2025
Over a third    of that bot activity serves more than one purpose at once, and not
                even Cloudflare can tell what a given request is for

The first number gets the headlines. The third is the one that matters.

Bots that serve two purposes are the unsolved problem. Googlebot is the clearest example: the same bot that lists your site in ordinary search also feeds AI Overviews. There is no way to serve one and not the other. Over a third of all bot activity now falls into this category: requests whose purpose cannot be worked out from the request itself. Cloudflare calls it the biggest unsolved problem it has, and it is why the easy advice, “just block the AI bots”, does not survive contact with reality.

The lopsided trade is the second story. Cloudflare counts how many pages each platform takes from you for every visitor it sends back. For the first week of August 2025:

Anthropic       50,000 : 1
OpenAI             887 : 1
Perplexity         118 : 1

Two honest notes on those figures, because they get quoted carelessly. Cloudflare warns in the same post that visits arriving from Claude’s own app do not say where they came from, so “these calculations may overstate the respective ratios, but it is unclear by how much”. The Anthropic number is the least trustworthy of the three. And Cloudflare has not published updated per-platform figures since August 2025. If you see a 2026 number, and the one going around is “4,580 to 1”, it does not trace back to anything Cloudflare published.

What does this mean for a business with a normal website?

Less than you might fear, and something different from what you might expect.

Your site is almost certainly being read by these systems already. In Cloudflare’s 2025 year in review, Google’s bot accounted for about 5 page requests in every 100, and all the AI bots put together for another 4. That is real load on your server, but it is not the thing to worry about.

The thing to worry about is that the trade is lopsided, and what people are doing to even it up. More than fifty licensing deals between publishers and AI companies have been signed since 2023. Cloudflare has switched on, across 3.8 million sites, a way of declaring what may be done with their content, though that number mostly means Cloudflare picked a default for everybody rather than those sites deciding anything. And it has opened a system that lets a site charge for every page a bot takes. Nobody has published any figures on how many sites use it, and anyone quoting one is making it up.

For a small business the calculus is simply different from a publisher’s. A newspaper loses when a model answers instead of sending the click. A plumber has no advertising business to protect, and the model naming them is the outcome. The publisher’s problem and the small business’s problem look similar and are opposite. Most of the commentary you will read about AI bots is written from the publisher’s side, and applying it to a service business is how people end up blocking the bot that would have recommended them.

And a related trap. Cloudflare’s August 2026 launch of AI-visibility measurement came with a line worth sitting with: “fewer than half of all HTML page requests now come from a human.” If your statistics show visits holding flat while your server logs show them growing, both are right. They are counting two different things.

Half the traffic on the web is no longer human

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