Generative engine optimization for a business with one office

Generative engine optimization is the work of being named by ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and Google AI Overviews when a customer asks them for a recommendation. For a business with one office and a handful of staff it is mostly four fixes, and none of them needs a new website.

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From $1,600, one time All three packages, and what is in each

Does this matter for a business my size?

It matters differently. A newspaper loses when an assistant answers instead of sending the click. A plumber has no advertising to protect: being named is the whole result. Most of the advice you will read online is written for the first case and applied to the second.

What are the four fixes?

That the assistants can reach your pages. That your pages say plainly what you sell, where, and for how much. That your profile and the listings in your trade agree with each other. And that somebody is recording what the answers say, starting now.

Do I need a new website?

Almost never. Wix, Squarespace and WordPress are all fine. Most of the twenty-one items are content and settings rather than code, and where a platform genuinely blocks something we say so on the call, not after you have paid.

What does it cost?

From $1,600 one time, and the report that tells you whether you need that much is free. There is no subscription attached to it: Cadence, the monthly plan, is optional and cancels any time.

What can you not promise?

That a customer will find you through an assistant. We can tell you what those assistants say about you today, remove what is stopping them, and measure it again later. Anyone offering more than that is describing something they cannot control.

The part of the work this belongs to

Understanding

Can AI understand you?

A model does not read your page. It lifts sentences out of it.

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See what the assistants say about you today.

The free report asks one of them ten questions about your business and shows you the answers word for word, with the sources each one was built from.

We'll email you the report. No card, no call required to get it.

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