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What we've measured.

We publish what we find, and the method with it. Every article states where its evidence comes from, and links to it. Nobody pays for these.

This is market research. Client work lives at case studies, and the two never mix.

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Start here

The four gates

Every AI answer about your business passes four checkpoints. Miss one and the others stop mattering.

Apr 7, 2026 · 4 min read

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Google shipped a switch on 31 August, and a regulator is the reason

For two years there was no way to be in Google Search but out of its AI answers. Now there is — and it makes the old advice wrong twice over.

Sep 1, 2026 · 3 min read

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There are three slots. Nationally that's a lottery. In your city it isn't.

The leader in a national category takes 55 to 78 percent of AI visibility and the median company takes eight. The same shape, measured one city at a time, is a completely different proposition — and it is the only version of this fight a normal business can win.

Aug 27, 2026 · 5 min read

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An AI agent can now legally shop on your website

A US federal appeals court, 4 August 2026: "the Assistant is a tool, not a person."

Aug 24, 2026 · 3 min read

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The strongest measured signal isn't your website. It's YouTube.

Across 75,000 brands, the thing most closely associated with appearing in AI answers was how often a brand is mentioned in video. Backlinks barely registered. Here is what that does and does not mean.

Aug 19, 2026 · 5 min read

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The AI is still recommending a company that stopped competing three years ago

Every stale answer in your category is a slot held by someone who isn't defending it. That's the opening, and there is a measurable way to find yours.

Aug 13, 2026 · 5 min read

Pilly stands on a stool and slides one glowing block into the single empty gap on a long shelf of blocks, with two AI company symbols beside the shelf.

If you opened after 2023, half the models don't know you exist

Five of the ten systems people ask for recommendations answer from memory alone. Their memory was written before you existed. Here is the sixty-second test, and the half of the market you can actually buy.

Aug 6, 2026 · 5 min read

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Being mentioned is not being recommended

Two companies, two very different numbers, and a published claim that doesn't survive being checked. The distinction underneath it is the most useful thing you can learn about measuring this.

Jul 30, 2026 · 5 min read

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ChatGPT's advertising business reached a billion dollars in under two hundred days

About one in four ChatGPT answers now contains an ad. The organic answer is getting narrower.

Jul 23, 2026 · 3 min read

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We looked for the file everyone tells you to add. Almost nothing has ever fetched it.

137,210 domains. 97% of their llms.txt files received zero requests in a month. Here is the hour better spent.

Jul 16, 2026 · 3 min read

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How to read an AI visibility study

Five questions that separate a measurement from a marketing asset. Use them on us too.

Jul 8, 2026 · 4 min read

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Half the traffic on the web is no longer human

And AI training is now 52% of all crawler requests, up from 22% a year ago.

Jun 26, 2026 · 3 min read

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1,885 pages added structured data. What moved wasn't the markup.

Citations barely shifted — except on the pages whose markup contained real prices and real specifications.

Jun 18, 2026 · 3 min read

Pilly hangs a large blank price tag on a hook while the symbols of four AI companies float beside it.

Put your prices on the page

In the best-controlled study of what gets cited, stating a price was a gatekeeper. Formatting was in the weakest tier.

Jun 10, 2026 · 4 min read

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What gets quoted is a paragraph, not a page

Nearly half of Google's AI citations link to a specific sentence. Here is what those sentences have in common.

Jun 2, 2026 · 4 min read

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What we can't promise, and why nobody else should either

Nobody controls what these systems say. Anyone guaranteeing you a place in an AI answer is either lying or doesn't understand how they work.

May 21, 2026 · 3 min read

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Most of what an AI says about you was written by somebody else

Your own website is roughly a quarter of it. Here is where the rest comes from.

May 13, 2026 · 3 min read

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Nobody can sell you an AI ranking

Ask the same model the same question twice and you get a different list of companies. Here is what can be measured instead.

May 5, 2026 · 3 min read

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You are not competing for the question your customer asked

The model rewrites it into several questions you never see, then answers those. Here is what it adds.

Apr 23, 2026 · 3 min read

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Most people block the wrong robot

There is no single "AI crawler". Blocking the wrong one removes you from ChatGPT entirely — and the one everyone recommends never did the job it was recommended for.

Apr 15, 2026 · 4 min read

We run one of these a month. If you want to know where you sit in yours, that's what the walkthrough is for.

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